Home » Culture and Positioning as Determinants of Strategy: Personality and the Business Organization by Tony Ellson
Culture and Positioning as Determinants of Strategy: Personality and the Business Organization Tony Ellson

Culture and Positioning as Determinants of Strategy: Personality and the Business Organization

Tony Ellson

Published December 13th 2012
ISBN : 9781280444128
ebook
270 pages
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 About the Book 

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is anMoreStrategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.